New York · Americas Market
A senior advisory practice for founders, owners and CEOs navigating organizational challenges, market entry, and growth — built on 25+ years of operating experience inside the Americas' most demanding consumer market.
What I do
My work goes well beyond channel strategy or brand positioning. I engage at the organizational level — analyzing how a business is structured, where it is losing efficiency or opportunity, and what needs to change. Then I help leadership act on it, directly or by providing the clarity and framework to do so internally.
01
I analyze the full organizational picture — structure, team, operations, commercial model — to identify where challenges are real and where opportunities are being missed.
02
I translate complexity into a clear, ranked action agenda. Specific decisions, specific owners, specific timelines — not generic frameworks.
03
Depending on what the situation requires, I operate alongside the team directly — or provide the knowledge and guidance for the organization to act with confidence.
The Practice
I
For European houses with US ambition, or American operators preparing for international scale. The work is not a deck — it is a calibrated plan of distribution, wholesale architecture, retail footprint and the first executive hires.
II
A confidential growth advisor for CEOs, owners and family principals navigating succession, transformation, or the lonelier decisions of leadership — drawing on direct experience reporting to founder-families and global boards.
III
When a brand has reached a ceiling — distribution saturated, wholesale eroding, DTC underperforming — the work is to re-architect the growth engine. Channel mix, product hierarchy, price architecture, partner economics.
The Principal
Roberto Lorenzini has spent 25+ years leading luxury and consumer brands across the Americas, most recently as Chief Executive Officer of Tod's Group in the region, stewarding Tod's, Roger Vivier, Hogan and Fay across the United States, Canada and Latin America.
Before Tod's, Roberto served as President & CEO of Sixty USA, as President & COO of Versace USA, and as Commercial Director of the Etoile Group within the Chalhoub portfolio across the Middle East. His career began at Fendi, with earlier consulting roles at PricewaterhouseCoopers and Deloitte & Touche.
He holds a degree in Business Administration, Finance and Marketing from the University of Rome Tor Vergata. He lives and works in New York.
Insights · Field Notes
№ 01
Market Entry
European houses lose money in the US for one reason more than any other: they treat America as a translation of their European model. The market deserves its own answer — its own distribution logic, its own product mix, its own talent.
№ 02
Wholesale
The narrative that luxury must abandon wholesale to protect the brand has cost some houses years. Wholesale partners now demand the discipline DTC requires — and reward those who deliver it consistently.
№ 03
Family & Founders
Reporting to founder-families for most of my career taught me one thing: brands endure or erode on the quality of one conversation. Strategy on paper is rarely the variable.
№ 04
Talent
The instinct is to hire for the org chart. The right move is to hire for the inflection. The first commercial, retail and operations leaders don't execute the plan — they define what the plan can become.
Approach
I
Twenty-five years carrying a P&L. Advice that has been tested against payroll, inventory and a board meeting on Friday — not formulated from the outside.
II
A deliberately small portfolio of relationships. The mandate is the relationship; the deliverable is the outcome — not the deliverable itself.
III
The brief is honest, the conversation is direct, and the recommendation fits on one page before it fits on twenty.
IV
Engagements are never disclosed. References on request, in confidence, after a first conversation.
Begin a Conversation
If you are leading a business through a critical moment — a market entry, a restructuring, a growth challenge — and you need someone who has been there before, the right first step is a short and private conversation.
info@rladvisorygroup.comNew York · By introduction or invitation · All engagements held in strict confidence